Your brand is not your logo.

Your brand should tell your customer (and competitor) who you are and what your service offering is in the blink of an eye.

That sounds hard right? A split second for the world to know who you are, what you stand for and why they should chose your product. It doesn’t have to be.

Think of the world’s best and biggest brands. Tiffany & Co. Porsche. Versace. Apple. Nike. Sure, for some their product is better than the competition, but for others it’s their brand strategy and the story of their business.

Here’s an example: starting at $19,000 I could buy a one carat diamond engagement ring from Tiffany & Co. in the classic Tiffany setting. Or for under $7,000 I could buy the same one carat six-prong solitaire diamond ring at the online retailer, Blue Nile.

But then I wouldn’t have a Tiffany & Co. engagement ring would I? I wouldn’t have that little robins nest blue box. I wouldn’t have ‘the world’s most iconic engagement ring’. And I wouldn’t be apart of the ‘world’s greatest love stories for over 130 years’.

This is branding.

So whether you’re an influencer or an entrepreneur, you need a brand that shows the world who you are and what you offer them. And how do you do that? Through brand strategy.

At Butter Communication we can work with you to determine who you are and what your offering is before setting the narrative to help build up your business and achieve your goals.

Contact Butter Communication today, because everything is better with Butter.